HerbCody.com

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HerbCody.com

HerbCody.comHerbCody.comHerbCody.com
  • Home
  • About
  • Leadership & Experience
  • Recommendations
  • Contact

Leadership & Experience

Experience That Moves Organizations Forward

Executive Leadership

I have held senior leadership responsibility for multi-station media operations serving communities throughout the Midwest.


As Vice President and Market Manager for QueenB Radio Wisconsin, I led sales, programming, operations, budgeting, staff development, and community partnerships.


At Shaw Local Radio, I supported market operations, revenue strategy, client relationships, and team development.


My leadership style is collaborative, direct, optimistic, and accountable. I believe people perform at their best when expectations are clear, they are empowered to do the work and know their contribution matters.

Marketing, Revenue & Business Development

Revenue growth begins with understanding people.

I have helped businesses, nonprofits, chambers, tourism partners, and community organizations develop strategies that connect with the audiences they serve.


My experience includes sales leadership, account development, media strategy, sponsorships, brand positioning, and market development.


Through Cody Creative, LLC, I help organizations clarify their message, strengthen their brand, and turn ideas into focused marketing plans.

Media, Communications & Creative Production

Broadcasting taught me how to listen.


It also taught me how to communicate clearly, respond under pressure, understand an audience, and connect with people in real time.


My experience includes broadcasting, programming, production, imaging, copywriting, public speaking, event hosting, and crisis communication.


Earlier roles with major media organizations shaped my approach to leadership, audience engagement, and creative execution.

Community Leadership & Public Representation

Leadership extends beyond the workplace.


I have represented organizations through chamber service, nonprofit boards, civic committees, industry associations, educational programs, and legislative advocacy.


My community involvement has included leadership with the Platteville Regional Chamber, Wisconsin Badger Camp, Wisconsin Broadcasters Association, Potosi Foundation, Platteville Optimist Club, and the City of Platteville.


Those experiences continue to reinforce a simple belief: leadership carries a responsibility to contribute.

Selected Recognition

My work has received recognition from the Wisconsin Broadcasters Association and Radio Ink.

Selected honors include:

  • Wisconsin Broadcasters Association — Best Use of Audio, Non-News
  • Wisconsin Broadcasters Association — Best Specialty Programming
  • Radio Ink Radio Wayne Award — Market Manager of the Year Finalist
  • Phi Theta Kappa Honor Society


Recognition is meaningful. The greater reward comes from building strong teams, creating successful work, and helping organizations make a positive impact.

The Broader Story

My experience spans executive leadership, marketing, revenue development, broadcasting, creative production, community engagement, and public communication.


At my best, I am a relationship builder, strategist, communicator, team leader, and steady hand when ideas need to become results.


The titles are part of the story.

The people, progress, and purpose matter most.

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