
I have held senior leadership responsibility for multi-station media operations serving communities throughout the Midwest.
As Vice President and Market Manager for QueenB Radio Wisconsin, I led sales, programming, operations, budgeting, staff development, and community partnerships.
At Shaw Local Radio, I supported market operations, revenue strategy, client relationships, and team development.
My leadership style is collaborative, direct, optimistic, and accountable. I believe people perform at their best when expectations are clear, they are empowered to do the work and know their contribution matters.

Revenue growth begins with understanding people.
I have helped businesses, nonprofits, chambers, tourism partners, and community organizations develop strategies that connect with the audiences they serve.
My experience includes sales leadership, account development, media strategy, sponsorships, brand positioning, and market development.
Through Cody Creative, LLC, I help organizations clarify their message, strengthen their brand, and turn ideas into focused marketing plans.

Broadcasting taught me how to listen.
It also taught me how to communicate clearly, respond under pressure, understand an audience, and connect with people in real time.
My experience includes broadcasting, programming, production, imaging, copywriting, public speaking, event hosting, and crisis communication.
Earlier roles with major media organizations shaped my approach to leadership, audience engagement, and creative execution.

Leadership extends beyond the workplace.
I have represented organizations through chamber service, nonprofit boards, civic committees, industry associations, educational programs, and legislative advocacy.
My community involvement has included leadership with the Platteville Regional Chamber, Wisconsin Badger Camp, Wisconsin Broadcasters Association, Potosi Foundation, Platteville Optimist Club, and the City of Platteville.
Those experiences continue to reinforce a simple belief: leadership carries a responsibility to contribute.

My work has received recognition from the Wisconsin Broadcasters Association and Radio Ink.
Selected honors include:
Recognition is meaningful. The greater reward comes from building strong teams, creating successful work, and helping organizations make a positive impact.

My experience spans executive leadership, marketing, revenue development, broadcasting, creative production, community engagement, and public communication.
At my best, I am a relationship builder, strategist, communicator, team leader, and steady hand when ideas need to become results.
The titles are part of the story.
The people, progress, and purpose matter most.
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Herb Cody | Leadership, Media & Community